A Painful Twelvemonth At 'The Economist'

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Title : A Painful Twelvemonth At 'The Economist'
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A Painful Twelvemonth At 'The Economist'



H5N1 dramatic spend upwards inward advertising revenue contributed to a “painful” twelvemonth for The Economist equally it suffered an 11% driblet inward profits despite raising subscription prices past times 20%, reports The Independent.

In its annual report, the weekly journal said almost 20% sales came from advertising, compared with
23% inward 2015 together with 40% 7 years earlier.

“A pregnant cost ascension was introduced early on inward the twelvemonth together with expertly handled together with hence that in that place was footling affect on full book or novel starts,” Chris Stibbs, primary executive of the journal said.

The fellowship said it had “seemed immune” to the global advertsiing spend upwards inward the showtime v years, exactly added that “the ­virus eventually caught upwards alongside us, together with how”.

Rupert Pennant-Rea, the chairman, wrote that “last twelvemonth was painful”

.-RW


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